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Disney Targets Adult Women With New ‘Beauty And The Beast’ Merchandise

By: Greg Sacidor

Beauty and the Beast hits theaters this weekend and Disney is looking to capitalize off its potential success with a new line of merchandise targeted at adult women.

Related: James Corden Stars In ‘Beauty And The Beast’ Crosswalk Musical

While many of Disney’s products in the past have been made for children, their new line of Beauty and the Beast merchandise is targeted to adult women; specifically millennial moms 30 and older. The line features items such as a $5,295 “Belle of the Ball” clutch, a $549 rose choker, a $280 soup pot and more, according to The Hollywood Reporter. Other tea sets, Vince Camuto shoes and custom rose bushes are also a part of the line.

Related: Look Like A Princess With These Disney Inspired Swimsuits

Disney has partnered with HSN to bring these items to the adult female demographic. HSN President Bill Brand said “These women grew up with this story, and now they’re taking their kids to it.”

The live-action version of Beauty and the Beast hit theaters March 17. It stars Emma Watson in the role of Belle and Dan Stevens in the role of the Beast.

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